White-Label Reporting is a reporting service that you, as a retailer, can and should offer to your clients. Custom, branded reports give you and your client the data to make more informed decisions while at the same time creating another recurring revenue stream for both parties. Once you have your white-label digital marketing services in place, ongoing monthly reports help measure the success of your advertising efforts and must become a part of a successful marketing strategy for any successful online presence.
Professional, custom monthly reports created by your third-party white-label marketing team of experts have your branding without you investing in the time, development, or maintenance of advanced software to create them in-house. Our reporting services break down the data so that it’s easy to understand and explain while taking the burden off you. In some cases, we can have one of our team members assist on your call acting as a representative of your company.
A successful marketing campaign demands properly tracking relevant data points and key performance indicators. Creating the right report lets you have all your digital marketing data in one easy to read place so you can see the big picture all at once.
Features of White Label Reporting
Your White-Label Digital Marketing team should always be behind the scenes with the job of supporting your company’s success. Several features of white-label reporting are needed for reports and dashboards:
- Your Company Logo and Placement on Reports
Your company logo should be in the upper left-hand corner of the report. It’s your clients first impression and your brand identity and what they are paying for, your expertise. Adding in a client’s logo is an option too and adds personalization to the report while reducing confusion about which report is being read, which can and does happen if you have more than one client. Or, you can opt to just have your client’s logo for simplicity.
- Data Integration
It’s important to be able to have an all-inclusive report. For example, maybe your client is advertising across multiple platforms like Google Ads, Facebook Ads, LinkedIn Ads or Bing. A report that can pull their data from all these platforms will make it easier to understand as well as to see the overall picture.
- Email Domain
Make sure the white-label reporting service you choose can send your reports via email, usually in PDF format. This is to ensure that the report comes from the company’s email domain and not from the service provider’s account, keeping your white-label reporting service provider behind the scenes. Clients will feel more comfortable receiving reports directly from you, not the 3rd party white-label provider. In turn, your client remains personally your client and your partnership stays between you and your white label digital marketing firm as intended. Clients need to know the exact email ID to expect reports from so they can adjust their email filters accordingly and your report does not inadvertently end up in spam.
- Dashboard Domain
Your white-label service provider will give you a login to view reports online or through a dashboard, you should be able to brand this as well so that your logo is throughout all reporting. The ideal set-up for a white-label reporting solution includes a dashboard that lets your organization host all their clients’ white-label reports. Your organization will also be able to retain full creative control of the dashboard and how it is viewed.
Advantages of White-Label Reporting
Adding white-label reporting to your organization’s products and services elevates their data to the next level of analytics. White-label dashboards are basic user interfaces that compile the analytics on data collected, also where white-label reports live. The dashboard houses all controls and settings needed, based on the preferences that are recommended. Artificial intelligence capabilities can take this analysis a step further, providing data and insights in seconds. Let’s highlight a few of the advantages of white-label reporting.
- Higher Value Service, Low Costs
The main goal of every company is to increase their client base. New clients can create additional unforeseen expenses. Choosing the right white-label reporting option will offer the benefits your client needs without increasing costs because they are scalable models.
In using white-label reporting services, an organization is assured a reasonable expense to value ratio and will have scalability as they grow their business.
- Quality Analytics
With each report generated, and the abundant amount of data needed for analysis white-label reporting software ensures that users have all the specifics needed for quality analytics.
- Third-Party Integration
Data that is being generated and drawn in for analytics is dynamic. Many analytical tools are used in a synchronized manner for the generation of quality reports. White-label reporting makes a seamless integration of third-party tools for increased efficiency of analytics and reporting.
- SEO Reporting
Every client will have different requirements and priorities and the reports created must cater to their specific needs. White-label reporting opens a wide range of search engine optimization (SEO) reporting tools, allowing them to adapt reports to the requirements of each and every client.
- Local Data
An attractive feature of white-label reporting is the dynamic nature of the data to generate these reports. Using smart SEO reporting tools can improve the relevance of the report capturing local data that you would not be able to understand otherwise.
Get Started Today
Once you have your white label digital marketing services in place, the next recourse is providing your client with ongoing data showing the success of your marketing strategy. An all-inclusive digital marketing firm makes it easy by providing this next step for you. A comprehensive report compiled on your behalf and sent to you which you can share with your clients helping you to provide all of the necessary steps for your company’s success and your clients success. If you need help implementing a new digital marketing strategy, contact us. Let’s talk.